Logo Building 101

What are logo's and how do I start one?
Logo's are a form of advertising. Businesses and organizations are best known for having a logo. Although, a logo can contain just about anything that represents some sort of remembrance. Most general logo’s are designed with some type of graphic’s, lettering or statement. It helps others remember and find the party within displaying of a logo.

Ok, now how do we start making a logo?

Here are some tips on starting a logo.

• A good logo attracts people to you.
• You will need to sit down and think of the message you want to present.
• You will need to put the message in a format that makes it simply to remember.
• Adding basic artwork or simple shape and design will enhance your logo.
• Arranging all these into one view and fitting it within a certain size makes up a logo.

Here is a another tip on good and bad graphic logo design software.

Word processing software such as Microsoft Word and presentation software such as PowerPoint are not logo design software. Often times non-designers will create a logo using the drawing tools in these types of programs but it inevitably causes problems when trying to extract those logos for use in other applications. Likewise, the drawing tools in page layout or desktop publishing software such as InDesign, PageMaker, or Publisher are not suitable for serious logo design.

Logos, even if text-based, are ultimately graphics and graphics software is the right tool for the job.

Scalable Logos
Ideally, logos should be created first in a drawing program. Illustration or drawing software produces scalable vector artwork making them ideal as the all-around logo design graphics software. For commercial printing, scalable EPS graphics are the format of choice and import easily into most major page layout programs for creating letterhead, business cards, and other documents. Having the original logo in any kind of scalable vector format allows for easy resizing without loss of quality even if the final logo is needed in a bitmap format.

Fixed Size Logos
Designing logos for the Web, even if created initially with illustration software, requires conversion to GIF or JPG.

Embroidery Logos
Designing logos for embroidery work, is a bit more easier. That, is if you follow our simple format. It is a good idea to keep the colors within a range of 256 colors max. Keeping the artwork or graphic’s simple ( not to busy with a lot of fine details). Saving the file in a .jpg or .gif format. And, keeping it within the max of a 4”x 4” size.

If you have any other suggestions that should be added. Post a comment.
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